Post by account_disabled on Feb 19, 2024 22:38:42 GMT -5
The work as campaigns which isnt wrong but isnt completely right either. I think that as an industry we need to alter our mindset to focus on what link building should be an ongoing integrated businessasusual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines or at the very least acknowledgment that link building isnt a siloed activity or dark art like it used to be.
In this post Id like to propose how we should think about link building and Greece Mobile Number List some ways to make it more sustainable efficient and effective. The problem with campaigns I want to start by being super clear on something and I make no apologies for reiterating this throughout this post Link building campaigns arent a bad thing. My core point is that they should be thought of as one piece of the puzzle not something we should focus all of our time and attention on. Campaign in the context of link building or digital PR implies a few things It has a start and an end point It is a oneoff activity.
It is about a specific thing whether that be a topic product or piece of content There is nothing wrong with these as such but link building shouldnt be thought about only in these ways. If link building is seen as a series of oneoff activities or about a specific thing and with a start and end point its never going to be integrated into a business the way it should be. It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Even if you are reading this thinking that youre okay because you have lots of campaigns lined up maybe one a week one a month or one a quarter the.
In this post Id like to propose how we should think about link building and Greece Mobile Number List some ways to make it more sustainable efficient and effective. The problem with campaigns I want to start by being super clear on something and I make no apologies for reiterating this throughout this post Link building campaigns arent a bad thing. My core point is that they should be thought of as one piece of the puzzle not something we should focus all of our time and attention on. Campaign in the context of link building or digital PR implies a few things It has a start and an end point It is a oneoff activity.
It is about a specific thing whether that be a topic product or piece of content There is nothing wrong with these as such but link building shouldnt be thought about only in these ways. If link building is seen as a series of oneoff activities or about a specific thing and with a start and end point its never going to be integrated into a business the way it should be. It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could. Even if you are reading this thinking that youre okay because you have lots of campaigns lined up maybe one a week one a month or one a quarter the.