Post by account_disabled on Jan 6, 2024 0:08:40 GMT -5
Customer Intelligence Platform Zeotap recently announced the launch of ID+ , a global initiative that solves the problem of digital identities through a universal ID. ID+ guarantees identification to Internet users in digital environments to offer individual and personalized experiences , regardless of the death of third-party cookies or other identifiers, and always complying with the rapid regulatory changes of the ecosystem. After great initial support from several dozen global brands, as well as other national brands such as Accenture, Mediasmart, Bmind, Contversion, Prensa Ibérica, Sunmedia, Smartclip, Hearst, HOLA, TAPTAP, RichAudience and Unidad Editorial, in addition to a good number of prestigious agencies, supports and consultancies, today Deloitte Digital, Ogilvy, TheTradeDesk, MediaMath, Desigual and Palladium Hotel Group have joined the Zeotap technological initiative in Spain. This support represents a consolidation of the ID+ project in the Spanish market as well as a strengthening of Zeotap's leadership position in the promotion of a universal ID throughout the world.
To further reinforce the universal ID initiative in Spain and Latin America, Zeotap has strengthened its team with the incorporation of Miguel Laguna as Head of Publishers , who has worked in the digital industry for Phone Number List more than ten years and for companies such as Facebook or LaLiga. The new support in the national market comes at a time when Zeotap has managed to raise an additional $18.5 million in the series C financing round from the Silicon Valley-based venture capital company SignalFire. Regarding the distribution of the financing obtained, the company has indicated that promoting ID+ is one of its priorities. “Digital marketing faces an uncertain future but the great response we are getting in the market confirms that we are betting on the right solution,” says Marc Ginjaume, general director of Zeotap in Spain and head of LATAM . “For ID+ to gain widespread adoption and claim true universality, a collaboration-based model is needed. That is why we are very happy to be able to welcome leading partners in the sector who will ensure, as much as we do at Zeotap, a universal solution that provides value to all players in the digital industry.
In a future without cookies, the ID+ initiative is essential to continue designing strategies and campaigns based on people who are not under the yoke of walled gardens,” says Toni Andújar, Director of Customer Experience at Palladium Hotel Group. “At Desigual we always seek to be at the forefront of innovation when it comes to our customer-focused strategies. And it all starts with a better knowledge of our own customers,” says Javier Fernández, head of technological innovation at Desigual . “By combining Zeotap's digital identity technology and the enrichment capabilities offered by ID+, we will be able to prepare our campaign activation for a future cookieless scenario. Something that is key to one-to-one personalization.” The vice president of Ogilvy Spain and executive director of Ogilvy Barcelona, Jordi Urbea , has pointed out that “as we are the data center for the entire EMEA region of Ogilvy, we have found in Zeotap the right partner to improve our data intelligence and the service we provide.” we lend to our clients.
To further reinforce the universal ID initiative in Spain and Latin America, Zeotap has strengthened its team with the incorporation of Miguel Laguna as Head of Publishers , who has worked in the digital industry for Phone Number List more than ten years and for companies such as Facebook or LaLiga. The new support in the national market comes at a time when Zeotap has managed to raise an additional $18.5 million in the series C financing round from the Silicon Valley-based venture capital company SignalFire. Regarding the distribution of the financing obtained, the company has indicated that promoting ID+ is one of its priorities. “Digital marketing faces an uncertain future but the great response we are getting in the market confirms that we are betting on the right solution,” says Marc Ginjaume, general director of Zeotap in Spain and head of LATAM . “For ID+ to gain widespread adoption and claim true universality, a collaboration-based model is needed. That is why we are very happy to be able to welcome leading partners in the sector who will ensure, as much as we do at Zeotap, a universal solution that provides value to all players in the digital industry.
In a future without cookies, the ID+ initiative is essential to continue designing strategies and campaigns based on people who are not under the yoke of walled gardens,” says Toni Andújar, Director of Customer Experience at Palladium Hotel Group. “At Desigual we always seek to be at the forefront of innovation when it comes to our customer-focused strategies. And it all starts with a better knowledge of our own customers,” says Javier Fernández, head of technological innovation at Desigual . “By combining Zeotap's digital identity technology and the enrichment capabilities offered by ID+, we will be able to prepare our campaign activation for a future cookieless scenario. Something that is key to one-to-one personalization.” The vice president of Ogilvy Spain and executive director of Ogilvy Barcelona, Jordi Urbea , has pointed out that “as we are the data center for the entire EMEA region of Ogilvy, we have found in Zeotap the right partner to improve our data intelligence and the service we provide.” we lend to our clients.