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Model Innovation Customer Satisfaction Internet Strategy Online Business More Good Questions Like This Elizabeth Heichler MIT Connect Webinar:: Understanding Business Benefits and Risks Is Your Project Ready for Third-Party and Generative AI? Prepare? Harnessing Generative Artificial Intelligence for Marketing: Harvard Business School You must be logged in to post a comment. How Starbucks went digital Two Starbucks executives, chief digital officer and chief information officer, explain how they work closely together to implement the coffee giant's customer-centric approach to technology. Adam Brotman and Curt Garner Interviewed by Michael Fitzgerald Year Month Day Reading Time: Minutes Topics Management Technology Business Models Digital Marketing Premium.
Services Subscribe Access and Share What to Read Next Add a Cybersecurity Professional to Your Board of Directors What questions managers should be asking about AI models and data sets Are ubiquitous stores the new face of retail? Opportunities Hidden in Paradoxes By Adam Brotman, Chief Information Officer, Starbucks Starbucks Coffee Company is almost famous for its Job Function Email List free and coffee. The billion-dollar company offers a model that blends physical retail operations with digital channels. The company has over 10,000 likes on Facebook and over 10,000 followers on Facebook and is adept at using social media and mobile technology to build better relationships with customers.
It is also in the vanguard of companies having a chief digital officer, having been appointed to the position in January. , 20, joined Starbucks in 2001 as vice president of digital and now has a team of people under him. He works closely with 2016 Kurt Garner, a 20-year company veteran who became chief information officer in 2016 and runs a department of people. Brotman and Garner spoke with MIT Sloan Management Review contributing editor Michael Fitzgerald about their relationship and how they are helping reinvent Starbucks as a digital company.
Services Subscribe Access and Share What to Read Next Add a Cybersecurity Professional to Your Board of Directors What questions managers should be asking about AI models and data sets Are ubiquitous stores the new face of retail? Opportunities Hidden in Paradoxes By Adam Brotman, Chief Information Officer, Starbucks Starbucks Coffee Company is almost famous for its Job Function Email List free and coffee. The billion-dollar company offers a model that blends physical retail operations with digital channels. The company has over 10,000 likes on Facebook and over 10,000 followers on Facebook and is adept at using social media and mobile technology to build better relationships with customers.
It is also in the vanguard of companies having a chief digital officer, having been appointed to the position in January. , 20, joined Starbucks in 2001 as vice president of digital and now has a team of people under him. He works closely with 2016 Kurt Garner, a 20-year company veteran who became chief information officer in 2016 and runs a department of people. Brotman and Garner spoke with MIT Sloan Management Review contributing editor Michael Fitzgerald about their relationship and how they are helping reinvent Starbucks as a digital company.